ByteArk Lighthouse
Role
UX/UI Designer
Timeline
Aug - Nov 2025
Team
1 Product Owner
1 UX/UI Designer (me)
3 Software Engineers
Skills
User Research
Competitive Analysis
UX/UI Design
Design System
ByteArk Lighthouse had the data, but users couldn't act on it. Content creators tracked video metrics, but raw numbers like "Total Plays" never answered the real question of what to do next. I restructured the platform around progressive disclosure, surfacing simple insights first and letting advanced users dig deeper. Along the way, I also initiated ByteArk's first centralized design system.
Research
Through a self-simulated usability test and competitive analysis, I found that users couldn't turn raw metrics into action. No competitor balanced simple insights with deeper analytics either. That gap became the design direction.
Created a persona to ground every design decision in real user needs and pain points.
Ran a self-simulated usability test and documented every issue users would face.
No competitor balanced simple, engaging insights with deeper analytics. That gap became the design direction.
Design & Iterations
Each page had a specific usability problem. I tackled them one by one, testing assumptions and iterating with the team weekly.
First-time users didn't understand what Lighthouse was for. Added sample visuals and shortened the creation flow.
Users didn't know which steps were required. Separated required from optional, and added a connection test with a success state.
"Total Plays" told users nothing useful. Reordered the layout to show most-watched content and peak viewing times first.
Too many charts overwhelmed new users. Applied progressive disclosure across three layers and simplified the time filter.
Design System
ByteArk had no centralized design system. Each product had its own, which meant inconsistency and wasted effort. I started one during this project. It powers Lighthouse and is ready for whatever ByteArk ships next.
Show the insight first, let them dig deeper.
